A Series Of ‘Did You Know?’
The other night, Kyle and I were going for a walk down memory lane in this business. As happens… we found ourselves ‘Do you remember when…?’
We came to a conclusion that ‘someone should share how things have changed’. So we are.
We’re going to do a series of items that have changed dramatically in our industry from our point of view.
This first article has to do with ‘online’ marketing and how it has changed things.
Kyle and I started as real estate agents in 1995. At the time we started working with a brokerage that introduced us to the MLS (Multiple Listing Service) listing books. However, the brokerage that we signed up with had two new PERSONAL computers! One was on the receptionist/technician desk and one on in the conference room.
It was the birth of dialup online access to everyone’s listings! We discovered that The Prescott Area Association Of Realtors had purchased mainframe computers and those were taking up one of the rooms at the Association Office. Everyone in our brokerage office was so excited. According to the receptionist/technician, she could enter the listing information along with four photos!!
WOW we have come a long way!
It’s now around 2002 and we are officers for The Prescott Area Association Of Realtors. Kyle is the President of the Prescott Area Association and I am on the MLS committee.
No more dial tone to access the internet. Zillow and Realtor.com are in their infancy stages. Realtor.com was tied in to The National Association Of Realtors and Zillow was paying associations for access to listing data. Both were nothing more than a digital marketing venue. Nothing more than an online real estate marketing magazine.
We were spoon feeding our coveted listing data to Zillow.
WOW we have come a long way!
Now you can’t count on two hands the number of avenues that shares your property data! Don’t believe me? Try Googling your address and see what happens. Now look at the information feeding online on a home that is ‘currently listed for sale’.
And that’s the beauty and the benefit of the evolution of marketing. Online marketing is everything. As a client you no longer are at the mercy of the largest online or printed page firms. If the brokerage that you hire has paid their dues and fees and are in good standing with their local, state and national association, your ‘for sale’ listing will auto populate to ALL of the most popular marketing venues. Advertising World Wide! It doesn’t get any better than that! (In future issues we will discuss the ‘do’s’ and ‘don’ts’ of World Wide Advertising.)
Pick a Brokerage that you TRUST! Everything else is equal. (Don’t spread it around. It’s suppose to be a secret.)
WOW we have come a long way!
Since I am sharing secrets, I will let you in on another. This was told to us over 20 years ago from our first Broker. “All of the real estate transactions occur because you have put your listing in the MLS. All the rest is white noise. Be a professional. Price the property correctly. Offer fair compensation to the cooperating brokerage and your listings will sell.”
99% of the real estate transactions occur because of a cooperating agent or brokerage.
I would like to add, however, today ‘add good photos’.
WOW we have come a long way!?!?
marketing venues have changed dramatically but I think the advice given to us
by our first broker still holds true.
experience has value to you and you need a Comparative Market Analysis give us
As we were
discussing in the last newsletter, our marketing venues have changed
up on our last letter we wanted to discuss how the changes in technology have
affected our contracts.
we home office. We have been for many
many years. We used to have an office at
Realty Executives for many years. Paying
that office fee every month was a very difficult pill to swallow mainly because
we were never there. Real estate
business does not happen behind a desk. Never has.
always out with buyers or visiting with sellers in their home, comparing their
home to the one down the street.
years ago we rarely sat down with our clients in our office to write a purchase
contract or to write a listing agreement with a seller.
writing a purchase contract with a buyer would happen in their apartment or
rental home when they got home from work.
listing agreement happened at the dining room table of the sellers’ home. Or in the event of an absentee property
owner, by way of a phone call, over night mail or the use of a fax machine.
into the world of real estate just as fax machines were gaining
acceptance. We still remember sending
documents overnight with an overnight envelope enclosed. (Hoping that everything was filled out
correctly so that no changes and initials on the contract were required.)
remember when the paper for the fax machine was a roll of paper??
It was quite
obvious that we were not working with the original contract. However, it was a big deal to the Designated
Broker that the originals make it back in to the office and into the file for
this transaction!! An agent did not get
paid without the originals in the Brokers file!!
Now we are
so paperless that almost all of the Broker’s files are digital, stored on an
external hard drive, a memory stick and/or on the cloud.
comment on fax machines: They became so good that it was difficult to
distinguish a faxed copy from the originals. We then had to go to blue ink pens for original signatures. (In the early days of the fax machine often
blue ink would not fax well.)
market there is still a place for our fax machine. There have been several instances that when
we are working with an estate or an attorney for a trust all documents must be
faxed. (Almost impossible to hack a
faxed transmission.) So if that’s what
is needed for you or your friend’s transaction, we will gladly pull off the
dust cover to our fax machine.
to today’s way of doing business. Almost
everything can be handled by way of the phone that is in the palm of your hand.
tell you how many contracts we have written long distance. A buyer on their way back to Phoenix calls to tell us they would like to
make an offer on the last home that they looked at. Even before they get back to the valley we
have put together the offer and they are able to e-sign the document on their
A seller in
New Jersey has received one of our postcards
and wants to list their Prescott
home or land. In an hour we have a
listing agreement sent to their email account for
though. Real Estate transactions still do not happen from behind a desk or in
an office. It happens by way of meeting
and talking to people.
a people business.”
If experience has value to you and
you need a Comparative Market Analysis give us a call.